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Word of Mouth Tactics – Part 3

Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely.

Today we’re going to talk about the nine levels of word of mouth which gives you a tool to measure the word of mouth circulating around your company, products and services. You can then see where you are getting negative or weak word of mouth and find ways to correct it.

So, launching into the nine levels of word of mouth-it should seem relatively obvious that the negative levels are, well, negative and the positive levels are positive.

Minus 4

This is the worst of the worst and means your product is creating a scandal. Remember, when the popular over-the-counter pain relievers, like Tylenol, were deemed unsafe? Yea, you won’t want that kind of word of mouth.

Minus 3

Disgruntled customers are going out of their way to convince other consumers from purchasing your products and services. They are boycotting you.

Minus 2

While, not outwardly boycotting, when customers are asked about you, they will give a negative response.

Minus 1

At this level, people are mildly dissatisfied and while not outwardly talking about it, they will have an opinion if asked. Now they may purchase from you despite their negative feelings, this can be a little confusing.

Level 0

This is sort of a neutral place to be. Customers are using your products, but don’t really talk about it. People rarely ask them about it, so they aren’t sharing their opinion with others. This can be a bit of a slippery slope, because you don’t want to turn that neutral experience into a negative one. In fact, you should work to make it a positive one.

Plus 1

At this level we are finally starting to work our way into the positive word of mouth about you company, products and services. Plus 1 signifies that people are generally pleased with your products, but unless asked, don’t really say anything about them.

Plus 2

When asked, your customers will talk about how much they love your products.

Plus 3

Customers will go out of their way to talk about your products, services, company and their shopping experience with you. This is most evident when you see how people recommend movies to their friends and family.

Plus 4

Your product is the toast of the town. There is an obvious buzz going around and your business is the place to be. People are not only talking about your great products and services, but they are talking about their shopping experience, your customer service and how they perceive the company to help them in the future.

Some great examples of Plus 4 companies are:

  • Lexus
  • Harley Davidson
  • Lululemon
  • Tesla
  • Apple
  • Costco

 

We’re going to leave this lesson for you to mull over and take a look at what kind of word of mouth you are generating. If you need help with this process, try our FREE test drive to get help from our experienced business coaches.

Next time we’re going to talk about the 30 ways to harness the power of word of mouth.

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Word of Mouth Tactics – Part 2

In the last post we started our series on word of mouth and talked about how to make your customers purchasing experience a short, easy one. We are going to continue with that theme a bit today. We’re going to talk about the power of word of mouth and how to mold it to your advantage.

The reality is everyone needs an advisor to guide them to make a decision. We rely on the expertise of others to make the right decisions as they are explained to us. When you take the time to understand exactly what and how word of mouth works, you’ll see all the great advantages it has to offer you. Remember this path when working to understand word of mouth:

  • Accelerate the decision making process for increased profits.
  • You can accelerate product making decisions by making the process easier.
  • Instead of low-ball advertising and the used car salesman approach, try delivering on your word of mouth promises.

 

Traditional advertising draws about one response for every thousand ads and most of those are to ask for more information before the customer even considers purchasing. When you get information from a friend, you are more likely to take their word for it and act. On average customers purchase two out of every five recommendations their friends make. That’s a HUGE difference.

So, what exactly is word of mouth? Well, we know how powerful it can be, but to define it: Word of mouth is a communication that happens between a customer and a potential customer. There is usually a relationship of some kind between these two people with an established level of trust.

Now, compare this to advertising where you are providing a message to a potential customer where they have not established relationship with you or level of trust. Who are they more likely to take advice from? The answer is clear!
We talked above about the benefits of word of mouth now let’s take a look at some reasons why it works. Some of these are:

  • The information is custom tailored to the potential customer because of the friendly relationship of the referrer.
  • It’s more personal, relevant and believable.
  • It’s customer driven.
  • It’s self generating and can take on a life of its own, especially with the information age of the Internet.
  • It becomes part of the product’s description.
  • The source of word of mouth can be important and more effective when coming from an expert.
  • Word of mouth saves you time and money.

 

To fully utilize word of mouth you need to understand:

  1. Where is your word of mouth coming from?
  2. What products are being affected by word of mouth?
  3. How is your word of mouth traveling?

Once you know these things you can work out a plan on how to trigger more word of mouth. This wraps up this lesson on word of mouth. If you need help understanding word of mouth and how it can impact your business, try our FREE test drive to access our wealth of resources and tools.

Next time we’re going to dive into the nine levels of word of mouth. These levels help you understand which word of mouth is positive and which is not.

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In this Case study We will help you triple your leads, double your sales and increase your annual revenue by a minimum of $50,000… WITHOUT spending a cent on marketing or advertising in exchange for your candid feedback for this case study.

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  • FREE Digital Marketing Secrets Revealed E-Book
  • Get a FREE Case Study Report
  • Use Case Study to 10X Your own Business
  • Entered in drawing for $100 gift card
  • FREE Website Analysis

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Word of Mouth Tactics – Part 1

Today we’ll start a new series talking all about Word of Mouth and how it can make or break your business in an extremely short amount of time. In this first lesson we’ll get a feel for what exactly word of mouth is.

Word of Mouth is easily the most powerful form of marketing and is absolutely free. People talk about ads they see, experiences they have, and the products they purchase. If you treat people right and spread the word about your new products/services in a positive way, you’ll attract the right customers and client who will sustain your business for a long time.

Now, as positive as word of mouth can be for your business, the other side of the coin is how negative it can be as well. Bad news seems invariably to travel faster than good news and if you have a less than high-quality product or weak customer service system, then your customers will tell everyone they know to not buy your products and services.

The age of technology has proved to be an amazing benefit in the world of word of mouth. With blogs, podcasts, online marketing, forums, social networking and all the other online mediums available, it is easier and easier for consumers to share their experiences. And remember this is all free advertising for you.

Let’s take a minute to talk about the importance of shortening the customer decision cycle to help customers/client choose more quickly and easily. There are three great ways to increase sales by shortening the decision cycle. They are:

  • Increase the overall dollar amount customers spend on each purchase
  • Increase your number of customers
  • Increase frequency of purchases

 

Let’s take a deeper look at decision speed. Offer simplicity, ease, and a fun purchasing atmosphere and you’ll help your customers make their decisions quicker and more confidently. When this happens, your customers will buy more frequently, spend more money than usual, refer friends and make the decision to purchase more quickly. This can raise your market share by over 100 times.

The time it takes your customer to decide and purchase far outweighs any other component of marketing. When you focus on customer decision speed it forces you to take a hard look at your company and brand image, positioning, value, customer service, guarantees and product quality.

The next area I want to talk about quickly is how to minimize the friction, or stress, involved with decision making. No matter how easily people find decision-making there is a certain amount of anxiety we all experience when making a purchase, especially from a new source or for a large amount of money. When you help to minimize this emotional response, you will soothe your customers’ anxiety and they will make their decision quicker and more confidently.

There are a few secrets to accelerate the customers decision making progress:

  • Your benefits, features, claims and promises must be obvious, clear, and concise.
  • The information you offer must be complete, easy to understand, credible, and balanced.
  • Use comparisons that show a marked difference.
  • Your guarantees must be rock solid and more than the customer expects.
  • Make trial periods easy.
  • You must have simple evaluations of your products or services.
  • Testimonials need to be relevant and positive.
  • Your support, delivery and other operational systems must be perfect.

Your website can be as good as you make it. You can offer more than information; you can offer an experience that guides your customers gently through the decision making process to make it easy for them to buy. Take it a step beyond by offering toll-free support numbers, software downloads to help with the process or other classy and informative ways to reassure your customers that you are there with them every step of the way and have nothing to hide.

This wraps up the first post in our series on word of mouth. If you need help identifying your target market and the issues they run into that lengthen their purchasing experience, try our FREE test drive and work with one of our coaches to come up with the best way to smooth out your purchasing experience.

Next time we’ll move forward with word of mouth and talk about the power of word of mouth and what exactly this powerful tool is and can be used for.

Join our case study!!

In this Case study We will help you triple your leads, double your sales and increase your annual revenue by a minimum of $50,000… WITHOUT spending a cent on marketing or advertising in exchange for your candid feedback for this case study.

What you will get

  • FREE Digital Marketing Secrets Revealed E-Book
  • Get a FREE Case Study Report
  • Use Case Study to 10X Your own Business
  • Entered in drawing for $100 gift card
  • FREE Website Analysis

Click the link to schedule your business changing call

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Multiply on Your Maximizing Resources – Part 4

The last few posts have talked about how to multiply the resources that you’ve worked hard to maximize. So far we’ve covered:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing
  6. Call for Back-Up
  7. Go Big Online
  8. Bartering with the Best
  9. Give Away the Farm


Today we’ll finish up this series with the last three ways to multiply your maximized resources. We’ll cover:

  1. Finding Your Pot of Gold
  2. Stay at the Top of Your Game
  3. Wealth from the Inside Out


These areas are all key to keep up the momentum you’ve found in making what you have work harder for you.

Finding Your Pot of Gold

You must always have a goal you’re working toward in order to stay on course. Your goal needs to be something you can attain and utilize your full potential. Don’t be afraid to aim high, just make sure you are clear on what your goal is and exactly what you need to do to get there. You need to continue to hold yourself accountable to your goal and raise the bar as you accomplish the steps to your goal.

Stay at the Top of Your Game

Once you’ve mastered these areas, you need to make sure you are staying competitive and constantly coming up with new ways to use your new tools. Don’t rest on one success when there are more on the horizon. To continue to be successful your business must continue to learn and revolve.

Wealth from the Inside Out

Wealth and riches are defined within yourself, not by your profits or the world beyond. You can use all these strategies in both your business and life to find a greater level of success. When you naturally reflect who you are and what you mean, you will automatically attract the right people to you. This will happen in life and in business.

You are capable of reaching your goals as long as they are well-defined and a solid road is built to them.

Throughout the last seven lessons we’ve talked about how to take a hard look at the resources you currently have right in front of you and maximize them to get the most out of what you already have. Then turning around and multiplying those maximized resources to take them to the next level.

If you need help with any of these areas, steps or processes, try our FREE test drive to gain access to our resources, tools and business coaches-All there to help you succeed.

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In this Case study We will help you triple your leads, double your sales and increase your annual revenue by a minimum of $50,000… WITHOUT spending a cent on marketing or advertising in exchange for your candid feedback for this case study.

What you will get

  • FREE Digital Marketing Secrets Revealed E-Book
  • Get a FREE Case Study Report
  • Use Case Study to 10X Your own Business
  • Entered in drawing for $100 gift card
  • FREE Website Analysis

Click the link to schedule your business changing call

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Multiply on Your Maximizing Resources – Part 3

Throughout the last couple of posts we discussed how to duplicate the assets that you’ve worked hard to boost. Up until this point we’ve covered:

  1. Call in the Troops
  2. Bring Them Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing
  6. Call for Back-Up

Today we’ll cover the following three:

  1. Go Big Online
  2. Bargaining with the Best
  3. Give Away the Farm

 

Go Big Online

There are organizations who exclusively work on the web; there are those with actual addresses and there are the people who do both. The people who do both are by a long shot more effective than the past two. At the point when you set aside the effort to build up a web-based presence you open up your business to the whole world, through a couple of snaps of the mouse.

To effectively sell items on the web, you want to:

  1. Offer great items/benefits that individuals need.
  2. Build an alluring, powerful site that is easy to understand.
  3. Generate great traffic for a minimal price.

With these things set up, you can track progress with your online openness.

Bargaining with the Best

Assuming that you’ve at any point gone to a yard sale and paid the sticker cost, then,  you really want to up your trading game. Everything is negotiable and you want to set aside the effort to deal with your providers. Organizations are consistently open to dealing and at the end of the day you could wind up saving essentially on the things your business needs to work without a hitch.

Give Away the Farm

Alright, not in a real sense, yet you must keep in touch with planned customers and proposition them items and administrations they will require. You don’t have a clue what they need until you offer them all that you have, then, at that point, work with them to assemble the ideal bundle the fit their requirements.

At the point when you set aside the effort to put yourself at the front of their brains, they are bound to work with you going ahead. You can do this by offering free bulletins, a free counseling meeting or other significant device.

This wraps up these three spaces of increasing the assets you’ve boosted. Assuming you don’t know where to begin or are feeling a digit overpowered, attempt our FREE test drive to work with one of our stunning business mentors who can assist you with exploring these serene waters.

In the future we’ll wrap up this series with the last three methods for increasing your augmented assets. We’ll cover:

  1. Finding Your Pot of Gold
  2. Stay in Your Prime
  3. Wealth from the Inside Out

Join our case study!!

In this Case study We will help you triple your leads, double your sales and increase your annual revenue by a minimum of $50,000… WITHOUT spending a cent on marketing or advertising in exchange for your candid feedback for this case study.

What you will get

  • FREE Digital Marketing Secrets Revealed E-Book
  • Get a FREE Case Study Report
  • Use Case Study to 10X Your own Business
  • Entered in drawing for $100 gift card
  • FREE Website Analysis

Click the link to schedule your business changing call

https://casestudy.ncourageservicesbiz.com/case-study-opt-in